Blended Strategy Group is a Los Angeles-based strategic marketing and communications agency built as a true hybrid of talent and brand specialists, honing the right mix of strategy, marketing, social, creative, and PR for clients across industries and stages. The agency turned cultural moments into business momentum this year while welcoming new clients including Starbucks, ANUA, VISA, and Crazy Mountain NA Beer. For Starbucks, BSG guided the brand's first-ever Coachella activation, shaping a creator and talent engagement strategy and producing a dedicated Starbucks Creator House near the festival that helped the brand break through one of the year's most crowded environments. For Schwarzkopf Professional, the team developed one of the beauty industry's defining trends, Bessette Blonde and the proprietary Foiled Cashmere coloring technique, brokering a partnership with celebrity colorist Kari Hill. The agency also launched OLLY's Precise Probiotics through the Gut Friendly Grocer, an immersive takeover of Pop Up Grocer in New York City, and created the Speak Your Truth Booth in West Hollywood for the brand's Women's Wellness platform. Another highlight came for poppi, with BSG securing Charli XCX and Rachel Sennott for the brand's Super Bowl campaign. The year closed with BSG joining On Board Experiential to launch The ADD Collective, a new model for agency growth.

Leadership team:
Allison Statter, CEO
Michelle Barry, President
Ryan Clark, SVP Integrated Marketing, Comms & PR
Sarah Parker, SVP, Celebrity Procurement & Influencer Marketing
Heather Sheeley, VP, Social Media/Branded Content

Notable clients:
poppi Soda (Pepsi Co), JP Morgan Chase, OLLY Wellness (Unilever), The Radio City Rockettes (MSG)

New clients:
Starbucks, Crazy Mountain NA Beer, ANUA, VISA

Founding Date:
2015

Website:
blendedstrategy.com