The PR Net 100, 2026: Berns & Co.

The PR Net 100 2026 Berns & Co.

Berns & Co. is a strategic communications and advisory firm that connects influential voices across the retail, technology, and consumer spaces through its ecosystem of business networks, including the Retail Influencer Network, The Z Suite, and The DealmakeHers. The firm's year validated that model, pairing media strategy with high-value convening, and culminated in a rebrand from Berns Communications Group to Berns & Co., a new West Coast office, and the promotions of Alissa Heumann and Danielle Poggi to Managing Director. For OneRail, the agency delivered one of its strongest launch programs to date around the company's partnership with FedEx to power FedEx SameDay Local, positioning a logistics announcement for business, retail, and technology audiences alike. Its convening work---including its executive Forums, which gather roughly 100 C-level leaders across retail, beauty and fashion---translated directly into commercial outcomes, including Martha Stewart's appearance in American Eagle's holiday campaign and a partnership between comedian Zarna Garg and JCPenney. The team also co-produced private branded events for clients such as Mastercard, Meta, Chase Media Solutions, and Stripe. The clearest expression of the firm's power was Go Red. Shop With Heart, an inaugural retail initiative created with the American Heart Association and launched with senior retail leaders ringing the New York Stock Exchange opening bell, mobilizing the industry around awareness of heart disease among women.

Leadership team:
Stacy Berns, President
Michael J. McMullan, Managing Director, Disruptive Technology Practice
Danielle Poggi, Managing Director, Retail Technology Practice
Alissa Heumann, Managing Director, Consumer and Retail Practice

Notable clients:
American Eagle, Mastercard, Meta, Chase Media Solutions, Narvar, Milani Cosmetics

New clients:
Alibaba, AliExpress, Stitch Fix, Hello Sunshine, Fossil, InMobi, Sally Beauty, J.Jill

Founding Date:
2002

Website:
bernsandco.com


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