The PR Net 100, 2026: Berman Group

The PR Net 100 2026 Berman Group

Berman Group is a full-service communications firm serving real estate, finance, luxury, lifestyle, and hospitality brands with integrated public relations, branding, social media, and event production. The firm's year demonstrated the maturity of that model, as clients increasingly engaged multiple disciplines at once. Housing emerged as a defining theme: the agency amplified TruAmerica Multifamily's Workforce Housing Fund II, became agency of record for Habitat for Humanity New York City and Westchester County, and was tapped by Southern Land Company as the national developer launched SLC Lending. For Snøhetta, the team supported communications around the opening of the Theodore Roosevelt Presidential Library, exhibitions at Milan Design Week, and flagship Canada Goose store openings in Milan and Paris. Through its partnership with the New York City Economic Development Corporation, Berman Group led communications strategy for a new large-capacity music and arts venue from Public Records at MADE Bush Terminal in Brooklyn. 

Leadership team:
Sarah Berman, Founder & President
Philip Ramirez, Chief of Staff
Paul Dunn, Creative Director
Ashley Baker, Creative Director
Eric Nizgretsky, Managing Director Public Relations

Notable clients:
RXR, Paramount (now Elecor), Tishman Speyer, Durst Organization, Howard Hughes Corporation, Savanna, Newmark, Snøhetta, New York City Economic Development Corporation, Visitt, RIPCO Real Estate, Sage, Urban Land Institute (ULI) New York, WX Executive Women in Real Estate, CoreNet Global New York City, CoreNet New England, Commercial Real Estate Women (CREW), Avenue of the Americas Association, Building Owners and Managers Association (BOMA)

New clients:
Habitat for Humanity New York City and Westchester County, TruAmerica Multifamily, Southern Land Company, Ted Moudis Associates, Trove Partners

Founding Date:
2005

Website:
bermangrp.com


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