Becca and Co. has spent more than two decades shaping how people dine, travel, and gather, operating as a hospitality-rooted strategic communications firm with offices in New York, London, and Los Angeles and a remit that extends into brand positioning, investment introductions, real estate strategy, and content creation. The agency sharpened its executive bench this year with three senior hires, welcoming Rahul Malik as President, designer Zan Goodman as Creative Director, and Lily Valner to lead the West Coast office, while expanding internationally through client work in London and Paris and a strategic alliance in Singapore with Prosek Partners. A partnership with A24 anchored the campaign for Tony, starring Dominic Sessa as Anthony Bourdain, marking continued expansion into entertainment. For The World's 50 Best Restaurants, the team launched the inaugural North America's 50 Best Restaurants, a debut that resonated across dozens of countries. The agency also turned openings into cultural events, from Major Food Group's CARBONE Riviera at the Bellagio to JKS Restaurants' United States debut of Gymkhana and Ambassador's Clubhouse, and positioned Marcel, from Roman and Williams and Sotheby's, as a new center of cultural hospitality in the Breuer building. A major literary campaign for Ruthie Rogers' thirteenth book rounded out a year of deepening long-term relationships, including a 12-year Ralph Lauren collaboration that expanded into content creation.

Leadership team:
Becca Parrish, Founder + CEO
Rahul Malik, President
Jee Won Park, Chief Client Officer
Jenny Macksamie, Chief of Staff + Events
Pei-Ru Keh, SVP, Brand Strategy
Tanya Layzell-Payne, Managing Director, Becca Europe
Lily Valner, VP + Head of West Coast

Notable clients:
Addison; Aska; Auberge Resorts; Brodo; Cafe Cluny; Casamata (Cosme, Pujol); Commander's Palace; Contramar; CREW (Grand Banks, Drift In, Fireboat, Montero Bar and Grill, and The Yacht Club); Dante; Din Tai Fung; Emeril's; Estela; Fasano; Flour + Water; Fontainebleau Las Vegas; Four Seasons Hotels & Resorts; Good Time Hospitality (C as in Charlie, Kisa); Huso; Jean-Georges Restaurants (ABC Kitchens); La Mercerie; Le Bernardin; Le Blanc + Smith (The Chloe, The Celestine); Monkey Bar; The Odeon; The River Cafe; The Grey and L'Arret; The Island of Mustique; Proper Hotels; Raffles; Ralph Lauren Hospitality (The Polo Bar, Ralph's Coffee); Rockhouse Hotel; Tishman Speyer (Rockefeller Center: Le Rock, Jupiter); Wegmans (Next Door by Wegmans); Brightland Olive Oil; Casa Dragones Tequila; Crystal Hot Sauce; Empire Stores; Goldbelly; Health-Ade Kombucha; Le Creuset; Marky's Caviar; Target; Gagosian Gallery; Garden & Gun; Miami Design District; Netflix; Phil Rosenthal; Rockwell Group; Roman and Williams; Spotify; The Infatuation; West Elm; North America's 50 Best Restaurants; Taste of Asia; The Chef Assembly (Los Angeles, Philadelphia + New York City); The World's 50 Best Restaurants; City Harvest; Emma's Torch; Southern Foodways Alliance

New clients:
A24; American Express; Blue Ribbon Sushi; Buvette, Neal's Yard, UK; Cafe Roze, Nashville; Callie, Fleurette San Diego; FAUCHON, New York City; FORTH, Atlanta; Genesis House, New York City; Good Time Country Buffet, New York City; Gracious Hospitality Management (COTE NY, Miami, LV, COQODAQ, 550 Madison, Bar Chimera), New York City, Miami, Las Vegas; Gymkhana Fine Foods; Hand Hospitality, New York City + West Coast; Hedley and Bennett, Worldwide; In the Know Experiences, Worldwide; JKS Restaurants North America (Ambassadors Clubhouse, Gymkhana Las Vegas); Joo Ok, New York City; Major Food Group, Las Vegas; Marcel, New York City; Marlow Collective (Borgo, She Wolf, Diner, Marlow + Daughters), New York City; Method Co., Philadelphia + Charleston; MGM Resorts, Las Vegas; MML Hospitality (Nine Orchard, New York City, The Driskill Grill, Austin); NA:EUN Hospitality, New York City; Ottolenghi, UK; Padella, UK; Rethink Food, New York City; Sargent, Atlanta; Seahorse, New York City; Sotheby's, New York City; The Metropolitan Museum of Art, New York City

Founding Date:
2004

Website:
hellobecca.com