BMF is a global integrated creative agency with more than 20 years at the intersection of brands and culture, operating from New York, London, Los Angeles, Miami, and Hong Kong with capabilities spanning creative strategy, experiential, PR and partnerships, and digital and social. Expanded remits from longstanding partners defined the agency's year, alongside new clients including heritage candlemaker Trudon and fitness brand [solidcore], and the appointment of Ramona Czernek as Vice President of Beauty & Lifestyle to lead its growing beauty and wellness practice. For Tourism Fiji, BMF secured the destination's sponsorship of the Survivor 50 VIP premiere in New York City, partnering with Paramount and CBS at Hall des Lumières to bring the islands to Manhattan through traditional Fijian performance, cuisine, and storytelling. The agency also engineered a category first for Sunglass Hut, which became the Official Sunglass Partner of the New York Liberty, a collaboration anchored by the Ellie's Picks curated collection. For Loews Hotels & Co, BMF ideated and brokered the Cozy Earth x Loews Hotels collaboration, a limited-edition collection with retail pop-ups so effective that Cozy Earth became a BMF client in its own right. At CES, the team simultaneously supported Marriott International, Brand Innovators, and Cash App across experiential, content, and communications. The agency also published its seventh consecutive Cultural Trendbook, continuing to shape the industry conversation.

Leadership team:
Bruce Starr, CEO
Brian Feit, Partner
Donnell Gavin, President
Josh Tierney, CCO
Katie Rappaport, EVP Beauty / Lifestyle - Managing Director (NY)
Tomas Seefried, SVP of PR & Partnerships

Notable clients:
Andaz Tokyo Toranomon Hills; Canyon Ranch; Cecred; Crystal; Dyson; Hilton Cancun Mar Caribe; Lamborghini; LensCrafters; Loews Hotels & Co; Marriott International; Poppi; Sephoria; SPANX; Sunglass Hut; Tales of the Cocktail Foundation; The Carlyle; The Ritz-Carlton, San Francisco; Tourism Fiji; Waldorf Astoria Monarch Beach

New clients:
Trudon, [solidcore]

Founding Date:
2004

Website:
wearebmf.com