Alison Brod Marketing + Communications, a leading agency specializing in earned media, influencer, and celebrity integration, spent the year turning cultural instinct into measurable impact. For example, to launch Garnier's new curl mousse, ABMC unleashed a real moose across New York City in "Moose on the Loose," generating widespread earned media, social conversation, and consumer engagement. For essie, the agency converted online chatter around the brand's Cheeky Luxury creative into a reactive activation with comedian Meg Stalter, and for Herman Miller it partnered with Spike Lee to introduce the first color collection for the iconic Aeron chair. The team also capitalized on the viral pickle craze, uniting Smoothie King and Grillo's Pickles on the first-ever pickle smoothie and handing the brand one of its most talked-about earned media moments. Finally, their strategic storytelling around American Girl's 40th anniversary kept the heritage brand culturally relevant and earned ABMC an expanded relationship as agency of record for 2026.

Leadership team:
Alison Brod, Founder
Aliza Bogner, COO
Emmy Brooks, EVP
Lauren Larkin, EVP
Brooke Scher Mogan, EVP
Lauren Bishop Jennings, EVP
Elle Cristo, EVP
Francesca Salcedo, SVP
Rayna Greenberg, SVP

Notable clients:
Arbys, Aviation American Gin, Baskin-Robbins, Bazooka, Buffalo Wild Wings, Blue Moon, Claussen, Coors, Coleman, Crockpot, Dave & Busters, Delimex, Dunkin, Fridababy, Fridamom, Huggies, IHG Hotels and Resorts, IHOP Coffee, Inspire Brands, Jimmy Johns, JELL-O, Jet Puffed Marshmallows, Kings Hawaiian, Kraft Mac & Cheese, Kraft Singles, Lands' End, Maxwell House, Miller Lite, MiO, Ore-Ida, Oster, Pantalones Organic Tequila, Panera, Pizza Hut, Poise, Revo, Rock & Roll Hall of Fame, Rubbermaid, Santa Margherita, Siggi's, Smoothie King, SodaStream, SONIC Drive-In, Stonyfield, The Kraft Heinz Company, U by Kotex, Velveeta, Bliss, Charlotte Tilbury, DIBS Beauty, Dr. G, Dyson beauty, essie, Garnier, Holler + Glow, INC.redible Cosmetics, Kerastase, Kiehls, LANO, Lancome, Laura Geller, LOreal Paris, Matrix, Mizani, Moroccanoil, Nails.INC, Neutrogena, Pureology, Redken, Shu Uemura, Skinbetter Science, Skinceuticals

New clients:
Kate Spade, American Girl, Barbie, Yoplait, CIROC, Jeep, Herman Miller, Ring Pop, Biolage, Walmart, Slate Auto, Beyond Meat, Awake Chocolate

Founding Date:
1995

Website:
alisonbrodmc.com