For a decade, Agency Guacamole has produced influencer marketing, experiential, and PR programs for leading beauty and lifestyle brands, bringing each client's vision to life in trend-focused, cross-platform ways. Marking its 10-year anniversary, the agency expanded its bicoastal team across Los Angeles and New York, grew warehouse capacity for its premium mailer operation, and launched Cilantro, a proprietary tool that streamlines how it works with clients, creators, and vendors. For Redken, an official partner of the 2026 GRAMMYs, the team produced a multi-day activation at GRAMMY House inspired by global ambassador Sabrina Carpenter, blending music, beauty, and culture through interactive moments. To launch Ole Henriksen's Peach Glaze Cleanser, the agency transformed a bowling alley into "Peachy Clean Lanes," an immersive branded experience with product testing, custom gifting, and live entertainment. The team also partnered with Matrix to relaunch the Super Sync color line through a VIP Masterclass and the Super Sync Squad activation in Los Angeles. Anniversary initiatives, including the AG10 Podcast Series and a partner appreciation mailer, joined the agency's long-running B.L.N.D. diversity platform and community volunteering to round out a milestone year.

Leadership team:
Bilal Kaiser, Founder & Principal
Samantha Conley, Senior Vice President, Accounts & Strategy
Anne Huffman, Director of Events & Experiential
Malayah Stewart, Director, Creative Strategy & Partnerships
Savanna Morales, Director, Influencer Partnerships & Community
Management
Sara Saccoman, Director of Public Relations

Notable clients:
Redken, Therabody Beauty, Keratase, Matrix, Urban Decay, Baxter of California, Prada Beauty, L'Oreal Paris

New clients:
L'Oreal Professional Products Division, Ole Henriksen, Fenty Beauty, Fenty Skin, QOAT, Aalok

Founding Date:
2016

Website:
agencyguacamole.com