AZIONE is a full-service creative communications agency with offices in New York, Los Angeles, and Newport Beach, built on the belief that great brands deserve a partner that moves mountains. Celebrating 16 years of independent growth in 2026, the agency broadened its fashion practice through the acquisition of boutique firm IHPR, whose contemporary and luxury expertise created a division built to serve designers at every stage, and introduced a new offering pairing affiliate-driven communications with AI-informed strategy. The team guided wellness brand Cymbiotika through its national retail expansion into Target, Ulta Beauty, and Whole Foods, building momentum around one of the brand's most consequential growth milestones to date. For It's a 10 Haircare, AZIONE launched Khloe Kardashian as the brand's first celebrity spokesperson, introducing the label to a new generation of consumers. The agency also transformed a legal dispute involving Caraway into a national conversation about transparency, innovation, and accountability in cookware, shifting the story from courtroom headlines to category-defining brand advocacy. For ALDO, AZIONE spearheaded Try Every Thing, a global, social-first platform that turned TikTok into the brand's most powerful awareness and advocacy channel, while its steady elevation of designer Jamie Haller into one of fashion's most closely watched names capped a year of fully integrated growth partnership.

Leadership team:
Michele Thomas, Co-founder
Leland Drummond, Co-founder
Jessica Gargiulo, EVP, Beauty/Wellness
Jen Dalton, EVP, Fashion
Rebecca Simon, SVP, Lifestyle
Rachel Sweet, VP, Fashion

Notable clients:
HOKA, Kosas, REI, Pura, Pressed Juicery, CorePower Yoga, Caraway, Jamie Haller, Donni, Cuyana, Lela Rose, The Children's Place, ALDO

New clients:
Veja, Maje, Thirdlove, Cymbiotika, Cotopaxi, It's a 10 Haircare, Artifact Uprising, Cara Cara

Founding Date:
2010

Website:
azionepr.com