5WPR is a full-service public relations agency known for bold, results-driven programs spanning consumer, corporate, public affairs, crisis, and digital work, with more than 170 professionals serving clients across categories. The agency expanded its physical footprint this year, opening offices in Tampa and Miami to deepen its presence in travel and tourism, destination and hospitality, CPG, and consumer tech. 5W also fully integrated Generative Engine Optimization into its client work, building a practice that gets brands cited inside the AI tools now answering search-style queries and weaving that discipline into every strategy the agency presents. Its beauty teams executed activations across the industry's most influential cultural, retail, and professional moments, producing a major experiential presence for Elta MD at the American Academy of Dermatology Annual Meeting, driving creator and media engagement around Coachella for Wavytalk, and supporting It's a 10, essence makeup, and Innersense hair care with immersive consumer experiences at Ulta Beauty World. Paid influencer campaigns delivered tangible commercial results for clients, from sold-out menu items to meaningful surges in online shopping interest. Rather than treating events as isolated moments, 5W builds integrated campaigns that sustain visibility before, during, and after each activation.

Leadership team:
Matthew Caiola, CEO
Erica Kirwin, Chief People Officer
Peter Greer, CFO
Leigh Ann Ambrosi, Managing Partner, EVP
Robert Ford, Managing Partner, EVP
Ilisa Wirgin, Managing Partner, EVP

Notable clients:
Ghirardelli, Nissan, Samuel Adams Brewing the American Dream, BERO, Blue Bottle Coffee, Pet-Ag, Stokke, G-Shock, Foxwoods Resort & Casino, Playstation, Tavern on the Green, Luckin Coffee, Nordstrom Beauty, SkipSpirit, Wavytalk, Essence Makeup, Wonderskin, Boiron, Dr. Joseph Mercola/Mercola Market, Webull, The Weather Company, GoHealth, Life Time Fitness, National University, Samsung SmartThings, Jabra, Skyscanner, Crunch Fitness, Globalstar

New clients:
Dogfish Head Beer, Amalfi Jets, P.F. Chang's, TONE, D'Alba, Elta MD, Arcaea Labs

Founding Date:
2003

Website:
5wpr.com