
1Milk2Sugars approaches influence as architecture, building relevance for beauty, wellness, lifestyle, and consumer goods brands through what it calls the three Cs: coverage, content, and community. With offices in New York, Toronto, and Montreal and a team of more than 70 communications professionals, the culture-driven PR and social agency spent the past year evolving from a leading communications shop into a rapidly expanding North American partner. Growth in the United States was a defining storyline, prompting a move into a new New York City space to support rising headcount, a broadened service offering, and the addition of 13 new brands to the roster, including clients from the L'Oréal, Church & Dwight, Walgreens Boots Alliance, and Evermark portfolios. Influencer marketing emerged as a major growth engine, reinforcing the convergence of earned, social, and creator-led communications at the heart of the agency's integrated model. Leadership evolved in step, with Tyler Williams named Partner and Taylor Naples joining as the agency's first Executive Vice President, an appointment made to build the infrastructure required for long-term growth. Female-founded, female-led, and minority-owned, 1Milk2Sugars has scaled while protecting the entrepreneurial spirit and high-touch "Silver Service" approach that have defined it since 2012.
Leadership team:
Priya Chopra, CEO & Founder
Ruth Goudie, President & Partner
Tyler Williams, Managing Director US & Partner
Emma Cusson, Creative Director & Partner
Notable clients:
Nivea, Thayers, Angelcare, Neutrogena, Rare Beauty, e.l.f. Cosmetics, Vivier Pharma, W Hotels, Skinfix
New clients:
Pandora, First Response, Goody, Wetbrush, Ouidad, Bio-Ionic, Luv Ur Curls
Founding Date:
2012
Website:
1milk2sugars.com