Zapwater Communications is an integrated communications agency with offices in Chicago, Los Angeles, and Miami, and a global network extending to London and Europe. A 20-year leader in the industry, Zapwater specializes in travel, luxury lifestyle, home and housewares, design, consumer, and multicultural communications. In 2025, the agency launched Chispa, its in-house multicultural division, to deliver culturally relevant campaigns for Latin American travel and tourism clients, including Hyatt All-Inclusive properties and Copa Airlines. The team also expanded its home and housewares practice, strengthening services for clients across the category. Campaign highlights from the past year include Ace Hardware’s YardRx launch with a Punxsutawney Phil activation, generating national media coverage; high-profile initiatives for Skydeck Chicago and Visit Finland; and strategic campaigns for Copa Airlines, Ball Horticultural Company, and PurposeBuilt Brands. 

Leadership team: 

David Zapata, CEO & Founder

Jennifer Lake, Chief Strategy Officer

Mayra Bacik, Chief Financial Officer

Holly Zawyer, Managing Director

Stephanie Poquette, Senior Vice President, Social Media and Influencer Programming

Bertha Diaz, Senior Vice President, Chispa Practice

Kalli LeVasseur, Vice President, Client Relations

Notable clients:

Ace Hardware, Baja Sur Tourism, Ball Horticultural, Copa Airlines, Marquee Development (Hotel Zachary, Gallagher Way), Skydeck Chicago/Willis Tower, Visit Finland

New clients: 

BSH Home Appliances (Bosch, Thermador), Impressions Playa Mujeres, lebua Hotels & Resorts, Melia Hotels International, PurposeBuilt Brands (List Brands), Thompson Zihuatanejo, World Equestrian Center