ZAK is a certified B Corp and a leading Canadian communications agency with offices in Montreal and Toronto and a bilingual team that nurtures media relationships coast to coast. Over the past year, ZAK welcomed new clients including Crystaderm, Bugatchi, Le Centre Sheraton Montreal Hotel, and KRWN, while delivering standout campaigns for Fenty Beauty, Château d’Ivoire, and Le Fou Fou. Key initiatives included the relaunch of Château d’Ivoire’s boutique, where ZAK crafted heritage-driven storytelling and curated media experiences to reintroduce the brand to Canadian audiences. For Fenty Beauty, the agency executed a country-wide PR program that kept the brand top of mind with media and influencers. ZAK also led a full 360-degree launch campaign for Le Fou Fou, building citywide awareness through media relations, influencer partnerships, and high-impact events. Internally, ZAK restructured operations to foster shared leadership, promoted long-tenured team members, and continued its commitment to community and environmental stewardship through pro bono partnerships and sustainability initiatives. 

Leadership team: 

Laurie Zakreski, Principal & Founder

Alanna Ramgoolam, Business Director

Anne-Marie Lamoureux Boily, PR Account Director

Véronique Denis, Account Director

Notable clients:

Fenty Beauty, Fenty Skin, Fenty Hair, Fenty Fragrance, Oribe, Kerasilk, Goldwell, KMS, Lip Lab, Studio Set Pilates, Le Fou Fou, 24 Good Deeds (Pro Bono), Château d’Ivoire, The Love Club (Pro Bono) 

New clients: 

Crystaderm, Bugatchi, Le Centre Sheraton Montreal Hotel, KRWN