The PR Net 100, 2025: ZOÏ Agency
The PR Net 100 2025 ZOI Agency

ZOÏ Agency is a leading Canadian communications agency with offices in Montreal, Toronto, and New York, specializing in fashion, luxury, beauty, travel, and lifestyle. Celebrating 25 years in business, the agency was just honored with the DEKA Award for Best Commercial Services by the Hellenic Board of Trade of Metropolitan Montreal. Key initiatives from the past year include the full-scale launch of luxury shopping destination ROYALMOUNT, welcoming over 1,700 guests and managing every detail from concept to execution. ZOÏ also led the opening of Carhartt WIP’s first Canadian store, and executed curated press and influencer activations for GOODEE, BOSS, and the Canadian Arts and Fashion Awards. ZOÏ continued to support its Canada-wide PR campaigns for H&M, COS, GUCCI, FENDI, Christian Louboutin, and Club Med, while also welcoming new clients including global brands evian, Pierre Cardin, Maison Margiela (OTB Group), and the forthcoming Newfoundland-based hospitality concept, The Cape.

Leadership team: 

Maria Varvarikos, Founder and President

Ariella Eydelman-Glazer, Senior Communications Manager

Margaux Clément Cousineau, Communications Manager, Montréal

Cynthia Ongenda, Communications Manager, Toronto

Notable clients:

H&M, COS, FENDI, GUCCI, Canadian Arts and Fashion Awards (CAFA), Christian Louboutin, GOODEE, Matachica Resort, Fogo Island Inn, BOSS, Club Med, ROYALMOUNT (by L Catterton Real Estate and Carbonleo)

New clients: 

Carhartt WIP, OTB Group – Only The Brave (Maison Margiela), Pierre Cardin, evian Natural Spring Water (Danone Waters of America Inc.), The Cape Newfoundland

Contact The PR Net

×