UpSpring fast-tracks brands to growth through strategic, creative, and culturally fluent campaigns that elevate visibility and spark conversation. Over the past year, the agency expanded its team, introduced the Launch:HER Awards to support women-led nonprofits, and strengthened thought leadership platforms including its podcast, The Design Board, and a new internal blog. Key client work included amplifying the reopening of Brooklyn’s Paramount Theater with Arcadis, highlighting historic preservation and cultural revival, and driving brand awareness for Soake Pools through integrated PR, marketing, and influencer campaigns. UpSpring also continued to champion mission-driven and design-focused brands across real estate, architecture, home products, and venture-backed startups, while fostering a connected, well-supported team across offices from New York to California.

Leadership team: 

Tiffany Rafii, CEO

Sarah Terzic, President

Susan Fernandez, Senior Vice President, Digital Marketing

Jana Montero, Senior Vice President, Culture, Content & Business Development

Ashley Bond, Vice President, Residential Products & Interiors

Caroline Schillaci, Vice President & Chief of Staff

Adelaide Godwin, Associate Vice President

Cody Latour, Associate Vice President

Dayna Prepis, Associate Vice President, Marketing

Notable clients:

Arcadis, HLW, Carnegie Fabrics, Soake Pools, Blue Star Cooking, TPG Architecture, Remington Hospitality, Teknion, Suavecito Tequila

New clients: 

Three Ducks Hotel, Teak New York, Stacy Garcia Design Studio, Swatchbox, Sen Creative