The Story Mob is a leading international consultancy specializing in gaming, esports, and immersive entertainment, crafting campaigns that connect with a generation for whom gaming is culture. Over the past year, the agency solidified its position as a global leader in esports communications, securing the lead agency role for the inaugural Esports World Cup in Riyadh, Saudi Arabia, and delivering unprecedented visibility across 105 countries and 47 languages. The agency also strengthened its long-standing partnership with Riot Games, expanding media access, increasing mainstream coverage, and supporting more than 25 live esports events. Other highlights include the BAFTA Games Awards campaign, Iconic Video Game Character of All Time, which created viral cultural moments across social media and global press. The Story Mob’s commitment to innovation extends to its people and culture: it is the first UK PR agency to adopt a permanent four-day workweek with full pay, fostering well-being, inclusivity, and record-high staff satisfaction. Strategic market expansion into the MENA region, alongside a progressive, people-first approach, positions The Story Mob as a trusted communications partner shaping the future of gaming and esports globally.

Leadership team: 

Anna Rozwandowicz, Founder & CEO

Karen Low, Managing Director

Notable clients:

Riot Games, Esports World Cup Foundation, BAFTA Games Awards

New clients: 

Omeda Studios, Steer Studios