The Brandman Agency is a top hospitality and tourism agency specializing in luxury and lifestyle travel, with offices in New York (HQ), Los Angeles, Palm Beach, Charleston, London, and Sydney. Over the past year, The Brandman Agency strengthened its reputation for creating strategic, creatively led campaigns that deliver global visibility and measurable impact. Key accomplishments include the launch of Regent Santa Monica Beach, highlighted by the third edition of the “Spirit of Regent” campaign—an immersive four-day press and influencer experience showcasing the property’s design and service philosophy. The agency also played a pivotal role in reestablishing The Peninsula New York as a cultural and hospitality landmark, orchestrating high-profile activations during New York Fashion Week. Further, The Brandman Agency led the PR strategy for The St. Regis Aruba Resort, securing pre-opening coverage and generating millions in earned media value, helping position the resort as a top Caribbean luxury destination. The agency also elevated The St. Regis Bermuda Resort’s visibility in the weddings and celebratory travel market through an influencer-driven “Bach Club” experience, producing high-quality social content and targeted engagement among key audiences.

Leadership team: 

Melanie Brandman, Founder & CEO

Kristen Vigrass, President & COO

Stephanie Krajewski, Executive Vice President

Lee Edelstein, Senior Vice President

Shelby Bartemes, Senior Vice President

Notable clients:

COMO Hotels & Resorts, IHG Luxury & Lifestyle Hotels, Kulm Hotel, St. Moritz, La Mamounia Marrakech, Raffles Hotel Singapore, Regent Phu Quoc, Regent Santa Monica Beach, The Ritz-Carlton Residences, Waikiki Beach, The St. Regis Bermuda Resort

New clients: 

The Peninsula Hotels, Six Senses, Explora Journeys, Regent Bali Canggu, The St. Regis Aruba Resort, Fairmont Golden Prague, Hotel Santa Caterina, The Quail, Vista Ostuni, Hotel Vin, Birdwood Mansion, Consorzio Costa Smeralda