The Brand Guild is a fully integrated marcomms agency that builds dynamic brands across consumer lifestyle, commercial real estate, food & beverage, spirits, and the tech-enabled new economy. Over the past year, the agency strengthened long-standing client relationships while expanding capabilities including a new affiliate marketing program that pairs earned media with trackable revenue for brands like Jeni’s Splendid Ice Creams and Floura. Investments in new offices in Georgetown, Washington, D.C., and Flatiron, New York, supported growth and enhanced team collaboration. Among the agency’s highlights was the Sweetgreen Ripple Fries launch, which positioned the brand as a cultural and culinary innovator. By crafting a high-impact media preview with curated tastings and personalized take-home gifts, The Brand Guild turned the product debut into a moment of lasting buzz and engagement.

Leadership team: 

Barbara Martin, Co-CEO & Co-Founder

Jayne Sandman, Co-CEO & Co-Founder

Amy Clark, EVP, Public Relations

Annie Perezchica, EVP, Events

Andrea Frederick, SVP, Marketing

Sofia Royce, VP, PR

Giselle-Maire Roig, VP, PR

Notable clients:

Glowbar, Minnetonka, Room & Board, Hey Sweet Cheeks, Sweetgreen, Jeni’s Splendid Ice Creams, Levain Bakery, The Inn at Little Washington, Mina Group, Uncle Nearest Premium Whiskey, Four Roses Bourbon, TIGER 21, Brookfield Properties Mid Atlantic, Hoffman & Associates, Skanska, Eastbanc, EYA 

New clients: 

OpenTable, Saatva, Stasher, Activate Games, Branca USA spirits portfolio, Command Education, Floura, Redbrick, Remus Bourbon, Yellowstone Bourbon, Springbone, Westville