Small Girls PR (SGPR) is an integrated communications agency headquartered in New York City and Los Angeles, partnering with brands spanning consumer tech, lifestyle, and cultural brands. In October 2024, SGPR joined Orchestra, expanding its reach while preserving the agency’s signature scrappy, smart creative culture. Over the past year, SGPR has shaped cultural moments that resonate with audiences and elevate client stories. Notable campaigns include work for digital calendar brand Skylight, where SGPR reframed the conversation around domestic tech through a proprietary study and an interactive “Mental Load Calculator.” Another standout campaign was Amazon Ring’s “Great Ghost Search,” a playful Halloween activation that turned home cameras into paranormal detectors while engaging creators and influencers to amplify the campaign. Beyond client work, SGPR invests in its team through manager training programs, employee-led DEI and mental health initiatives, and workflow enhancements that foster a collaborative, growth-oriented culture.

Leadership team: 

Mallory Blair, CEO

Erica Mayyasi, President

Meghan Holston, Chief of Staff

Sara Giles, EVP

Sarah Yoon, EVP

Mary Whitlock, SVP

Annie Jackson, SVP

Kim Murphy, SVP

Samantha Silva, SVP

Notable clients:

Billie, GE, Olay, Stitch Fix, Jack in the Box, Rover, Taskrabbit, Snapchat, Zappos

New clients: 

Amazon, Bumble, StubHub, FIGS, ByHeart, Instacart, IPSY, Oh Norman!