SHADOW is a creative marketing communications agency that turns ideas into stories, stories into moments, and moments into movements. Over the past year, the agency has expanded its capabilities and taken on some of its most ambitious work to date, delivering integrated storytelling across PR, celebrity and influencer marketing, content, experiential events, and digital media. Notable campaigns include Estée Lauder’s “Night Night Club,” which reinvigorated the nighttime skincare category with Nicole Richie, and Sony Electronics x Olivia Rodrigo, an immersive subway activation bridging music, tech, and culture. Other standout work includes Tatcha’s #MoistureMatchup campaign, which playfully positioned the brand’s two moisturizers against each other with talent-led content and a pop-up activation, and e.l.f. Cosmetics’ “Cloud Skin” campaign, which amplified the viral trend across digital, social, broadcast, and podcast platforms. As illustrated, SHADOW positions brands for cultural relevance and lasting impact through surround-sound storytelling, thoughtful execution, and a client-first approach.
Leadership team:
Lisette Sand-Freedman, Co-Founder & Chief Visionary Officer
Brad Zeifman, Co-Founder & Chief Revenue Officer
Liza Suloti, Co-Founder & Chief Communications Officer
Michelle Sokoloff, Co-Founder & Chief Operating Officer
Jamie D’Attoma, Partner & Executive Vice President
Erica Larsen, Partner & Executive Vice President
Brian Vaughan, Partner & Executive Creative Director
Notable clients:
American Eagle, aerie, OFFL/NE by aerie, Unsubscribed, AEO Business, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Express, Herschel, Claire’s, e.l.f. Beauty, e.l.f. SKIN, WELL People, Rhode, Keys Soulcare, Estée Lauder, eos, Every Man Jack, Dove, Amika, AERIN, Cloudy Bay, Château Minuty, SirDavis Whisky, Cadillac, Zero Bond, Sartianos, Cuerno, 1 Hotels, Sony Electronics, Eyebuydirect, Google Shopping
New clients:
Marc Jacobs, Supergoop!, Palm Tree Crew, Saint James, The Mercer, Under Armour, Android, Beyond Yoga, Instacart
