SEEN Group is an industry-leading collective of beauty experts, delivering integrated marketing communications, creative strategy, audience-first brand experiences, and culturally connected social content and commerce. Over the past year, the agency expanded its proprietary influencer platform, CXS, into Ireland and Canada, increasing its global membership and driving campaigns for brands including ColourWOW, Rimmel, Elizabeth Arden, and Tarte. SEEN Group also launched its standalone events division, SEEN BX, producing high-impact brand experiences for Huda Beauty, Shiseido, CeraVe, Milk Makeup, L’Oréal, TRESemmé, Aesop, and Vichy. Internationally, the agency activated campaigns across 17 cities, connecting beauty communities for both major brands and emerging disruptors. SEEN Group also introduced SG Voices, a data-powered network enabling hyper-personalized media outreach and influencer engagement. Across all divisions, the agency continued to grow its team, enhance company culture, and provide professional development initiatives that support creativity and collaboration.

Leadership team: 

Jane Walsh, Global CEO

Sandra Orlando, Global Finance Director

Olivia Gerrie, UK Managing Director

Maria Llanos, Senior Vice President Marketing

Natasha Hulme, Global Director of Strategy, Creative and Brand Experience

Notable clients:

111 Skin, Estee Lauder, Fenty Beauty, Fenty Skin, Fenty Hair, Byoma, ghd, iS Clinical, LOreal - Aesop, AirLight Pro, YSL Beaute, CeraVe, Vichy, Living Proof, MALIN + GOETZ, Milk Makeup, Molton Brown, NARS, Perfumehead, Revolution Beauty, This Works, TypeBea, Unilever - Dove, Simple, TRESemme, Living Proof, Beauty & Wellbeing, YSL, Sephora, Rimmel, La Roche Posay, Charlotte Tilbury, CeraVe

New clients: 

Huda Beauty, Reome, Hair + Me, Kate Somerville, TirTir, Vaseline, HaruHaru Wonder, Never Fully Dressed, Townhouse & Verb Haircare