The PR Net 100, 2025: Rachel Harrison Communications

The PR Net 100 2025 Rachel Harrison Communications

Rachel Harrison Communications (RHC) is a dynamic, integrated agency redefining success in the hospitality sector, crafting campaigns that transform hotels, bars, restaurants, and premium spirits into must-visit destinations and lifestyle experiences. Over the past year, the agency expanded its portfolio with Omni Hotels & Resorts, Black Tomato’s AI-powered travel tool, and domestic ski and culinary properties including Outbound Stowe, The Little Nell, Limelight Hotels, Wildflower Farms, and Auberge Resorts Collection. The team also orchestrated standout experiences such as the grand reopening of Four Seasons New York and the Maple Lane Dinner Series, launched new venues like Animo and A Pop-Up Called Pancakes, and developed high-profile partnerships for Palm House and spirits clients. RHC doubled the size and impact of its digital marketing department to support expansions including Sartiano’s Las Vegas debut and new clients Next Century Spirits and Highgate. Throughout the year, the agency strengthened thought leadership and community initiatives through Diversity Council programming, including speaker sessions and educational resources for journalists and publicists. 

Leadership team: 

Rachel Harrison, Founder & Principal

Lauren Webster, Managing Partner

Amanda Watenberg, Managing Director, Spirits

Lauren Hurth, Managing Director, Travel & Tourism

Lucy Ballantyne, Managing Director, Lifestyle & Hospitality

Sarah Hellman, Managing Director, Culinary

Amber Appelbaum, Managing Director, Operations & Business Development

Notable clients:

Major Food Group, Wildflower Farms: Auberge Resorts Collection, Dominique Crenn Dining Group, Ford’s Gin, Tourism of Thailand, The Ritz-Carlton Sarasota, Limelight Hotels, Outbound Hotels, Dorado Beach: a Ritz-Carlton Reserve, NoMad Hotel Brand, Fairmont Royal York, Park Lane New York, Spiegelworld, The Noortwyck, Library by the Sea, Superbueno, Le Jardinier, Mijenta, Teremana Tequila

New clients: 

Omni Hotels & Resorts, The Bellevue Hotel & The Residences at The Bellevue, Four Seasons Hotel New York, The Little Nell, Outbound Stowe, The Dominick Hotel, Element Fragrance Brooklyn, Stockton Inn, Sip & Guzzle, Sartiano’s Vegas, Ms. Piper’s, Bonny Moon, Chatti, Press Club, Animo, Katana Kitten, Cabinet, Mace, Hello Hello, Gjelina, Edith’s Sandwich Shop, The Great Nosh, Meadow Lane, Attaboy, Good Guys, World Class - Diageo Bar Academy, Dictador Rum

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