The PR Net 100, 2025: PuRe

The PR Net 100 2025 PuRe

PuRe is a London-based, full-service communications agency with divisions dedicated to beauty, wellbeing, interiors, and lifestyle. Over the past year, PuRe successfully launched Italian design brand Seletti into the UK market, creating the first Seletti Supermarket at Selfridges and establishing brand presence among lifestyle and design audiences. The agency also led the global launch of Khloé Kardashian’s XO Khloé fragrance, delivering high-profile events, media takeovers, and influencer content that amplified the debut. PuRe strengthened its work with Parador, e.l.f. cosmetics, Grythyttan, Malin + Goetz, and Moroccanoil, executing campaigns that combined media engagement, experiential activations, and influencer storytelling to elevate brand visibility. Internally, PuRe invests in its team, cultivating professional growth, diversity, and long-term loyalty, with many team members returning after exploring external opportunities. The agency continues to integrate social impact into its work, supporting nonprofit initiatives such as Future Dreams and sustainable practices like its Packaging Promise. 

Leadership team: 

Kelly Marks, Co-Founder & Joint CEO

Cara Ward, Co-Founder & Joint CEO

Laura Morris, Group Director

Louize Evison, Group Director, Beauty & Wellbeing

Chloe Wright, Senior Account Director

Rebecca Clayton, Interiors Division Director

Alice Eckett, Senior Account Director

Paola Prest-Smith, Account Director

Notable clients:

Moroccanoil, e.l.f. cosmetics & e.l.f. SKIN, Malin + Goetz, Brintons Carpets, Andrew Martin, Tom Howley, String

New clients: 

Biossance, Absolute Collagen, Mayrlife, Naked Sundays, Ameliorate, Seletti, Vispring, Laura Hammett Living, Rebecca Hughes Interiors

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