Proof Strategies is a Canadian communications agency helping brands earn trust through strategic public relations, integrated marketing, digital storytelling, and social impact campaigns. Over the past year, the agency has expanded its work across social impact, nonprofit, government, and consumer goods sectors while growing its influencer and content marketing practice. Proof has maintained strong client relationships with accounts such as Ontario Heritage Trust, LCBO, Audible, Lyft, and TikTok, while welcoming new clients including Black Opportunity Fund, Corby, and Bumble. Recent campaign highlights include Plan International Canada’s International Day of the Girl, where Proof mobilized trusted creators to amplify the State of the World’s Girls Report, driving authentic engagement and meaningful conversation around gender equality. Internally, the agency invests in team culture through milestone recognitions, annual retreats, and ongoing learning programs, fostering collaboration, well-being, and sustainable performance. Equity, diversity, and inclusion remain core to Proof’s operations, shaping client work and internal practices. 

Leadership team: 

Bruce MacLellan, Chair

Vanessa Eaton, President

Josh Cobden, Executive Vice President

Bunmi Adeoye, Senior Vice President, National Lead Consumer & Technology

Notable clients:

Audible, TikTok, LCBO, Lyft, Novo Nordisk, Edward Jones, Smith School of Business

New clients: 

Black Opportunity Fund, Corby, Bumble