Praytell is an influence agency redefining modern media with innovative approaches across social, earned, digital, and emerging channels. Over the past year, the agency launched its Remix Era platform, integrating traditional tactics with fresh perspectives and emerging media, while rolling out a podcast, whitepaper, and nationwide client roadshow to explore shifts in the media landscape. Praytell has also taken creativity to new heights with immersive client activations, from Peet’s Coffee’s North Pole campaign to intimate experiences with cultural leaders and athletes. Internally, the agency implemented Praytell+, a new structure designed to foster cross-functional collaboration and integrated solutions, complemented by an agency-wide learning and development program. Innovations like Praytell Pulse and Creator Studio bring real-time testing and social-first content into campaigns, while the Cultural Collective ensures programs are informed by authentic perspectives. Technology and data play a key role at the agency, with custom AI and data analysis systems enabling agile reporting, media mapping, and insight-driven campaign strategy. Praytell continues to champion workplace flexibility through its “work from anywhere” model, mentorship programs such as Foster the Future, and inclusive initiatives. 

Leadership team: 

Andy Pray, Founder & CEO

Beth Cleveland, Global President

Akash Desai, CFO

Naria Frazer, SVP, People Experience & Belonging

Claudio Taratuta, Managing Partner

Zoe Watson, VP of Global Strategy & Australia Lead

Notable clients:

DICK’s Sporting Goods; Sonos; E. & J. Gallo’s La Marca, Apothic, Rumchata; Cayman Islands; KOA; StubHub; Travel Portland; Visit Sacramento; Air New Zealand; Anheuser Busch; Clairol; Destination Canada; Fender; Peet’s Coffee; Sally Beauty; Paper & Packaging Board; Unilever/Smartypants; Prose; AllTrails

New clients: 

Amazon; Wayfair; BWH Hotels: WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels; Gatorade Brands: Muscle Milk, Fast Twitch & Propel; headspace; Apex Cool Labs; Kindred