Padilla is a full-service communications agency with offices across the U.S., specializing in food, beverage, health, technology, agriculture, nutrition, and financial services. The agency works across its family of brands—SHIFT (performance communications), FoodMinds (food and nutrition affairs), and Joe Smith (brand strategy)—to provide integrated services for both emerging and established names. Over the past year, Padilla executed high-impact campaigns including Jack Link’s National Jerky Day “Sasquatch in the Skies” drone light show, Seafood from Norway’s Sea-to-Table Restaurant Week promotion, and Winnebago Industries’ Grand Design RV Lineage launch, all of which drove measurable consumer engagement, sales, and brand awareness. The agency expanded its client roster with major assignments such as the Florida Department of Citrus and continued to deliver strategic insight and thought leadership, including the 2025 C-suite Perspectives study and the FoodMinds Conscious Consumption Index. Padilla also advanced its employer branding efforts through Joe Smith’s publication “The Era of the Employer Brand” and strengthened internal culture with initiatives promoting inclusion, employee engagement, and professional development.

Leadership team: 

Matt Kucharski, President

Heath Rudduck, Chief Creative Officer

Katina Shelton, VP, Human Resources

Rachel Rice, VP, Finance

Tina Charpentier, Exec. VP, Client Experience

Dave Heinsch, Sr. VP, Corporate Strategic Advisory

Rosalie Morton, SVP, Channels

Amanda Munroe, Group Lead & Sr. VP, SHIFT

Lauren Tannenbaum, Group Lead & Sr. VP, Joe Smith

Erin DeSimone, Exec. VP, Food, Beverage, Nutrition + Agriculture

Andrea Carrothers, Group Lead & Sr. VP, FoodMinds

Allison Mikita, Group Lead & Sr. VP, FoodMinds

Notable clients:

Florida Department of Citrus, Mayo Clinic, Medtronic, Norwegian Seafood Council, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur, Winnebago Industries

New clients: 

Miracle-Ear, The LEGO Group, Wabash