PURPLE is a global communications agency with over 25 years of experience creating culturally connected, results-driven campaigns across fashion, beauty, lifestyle, gastronomy, and the arts, operating from six offices worldwide. Over the past year, the agency has amplified iconic launches including BOSS Beckham and Willy Chavarria at New York and Paris Fashion Weeks, while providing ongoing support for the Fashion Trust U.S. Awards. PURPLE was also behind buzzed-about experiences such as the Carnegie Deli x Temple Bar pop-up, La Grande Boucherie and CASA NEOS launches in Miami, and Louis Vuitton’s “LV By the Pool” Resort activation. The agency has elevated cultural moments including the 20th anniversary of the Performa Gala, the SEVENTY ONE Gin US launch, and IWC Schaffhausen’s Polaris program with Lewis Hamilton. In beauty and wellness, PURPLE delivered campaigns for Makeup By Mario, Sol de Janeiro, and Le Labo on Wheels, while its global initiatives span Chanel’s Sparkling Fragrance launch in Hong Kong, the Michelin Guide 2025 Hong Kong & Macau Awards, and the opening of Audemars Piguet’s AP House. With an integrated approach across communications, partnerships, talent, events, and digital, PURPLE ensures every campaign resonates worldwide. 

Leadership team: 

Fergus Lawlor, CEO

Caroline Lynch, Co-Founder

Nancy Oakley, Company Director, Fashion

Stevie King, Executive VP, Lifestyle

Kathleen Barnea Spink, Executive VP, Beauty & Wellbeing

Andrew Lister, Executive VP, Fashion

Notable clients:

Rosewood Hotels & Residences, EDITION Hotels, Standard International, PUBLIC, Gansevoort Hotel (NYC), Mr. C (Miami), Mondrian (South Beach), Grand Wailea (Maui), Paradero (Mexico), Nomade (Tulum and Holbox), Desa Potato Head (Bali), Esencia (Puerto Rico), Gitano (NYC), LPM (Miami), La Grande Boucherie (Miami), Mother Wolf (Miami), Desert Five Spot (Brooklyn), albertz benda, Friedman Benda, Project for an Empty Space, Savannah College of Art & Design, Cercle Music, Yabu Pushelburg, Gotham Cannabis, IDEA Books, Caran d'Ache, Seventy One Gin, L'Objet, Augustus Bader, Le Labo, ILIA Beauty, Maison Francis Kurkdijian, Makeup By Mario, Sol de Janeiro, Sulwhasoo, TRUDON, Dr. Jart+, Violette_FR, Dolce & Gabbana Beauty, Editions de Parfums Frederic Malle, Parfums de Marly, Buccellati, David Koma, Hugo Boss, Canali, DSQUARED2, Sporty & Rich, Will Chavarria, MCM, FARM Rio, Golden Goose, Marcolin, Santoni, Rene Caovilla

New clients: 

Romer Hotels (Waikiki and Hell's Kitchen), W Hotels, Faena (New York), The Mark (New York), PUBLIC (LA), Conrad (Los Angeles), Zona Maco Art Fair, Performa Gala, Anne Imhof, Mienne, Glenfiddich (Formula 1), FRAMA, La Roche Posay, Moon Juice, Medicube, Tilt Beauty, Penhaligon's, Dimitris Giannetos, Blumarine, Marimekko, Palm Angels, Ferrari, Parsons School of Fashion, Elisabetta Franchi, IWC Schaffhausen, Paris Texas, Zadig & Voltaire