The PR Net 100, 2025: Orchestra

The PR Net 100 2025 Orchestra

Orchestra is a strategic communications and marketing company built for today’s media landscape, bringing together the expertise of BerlinRosen, Brightmode Talent, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR. Over the past year, Orchestra centralized its Growth team to provide integrated solutions across its network, expanded leadership with key hires, and leveraged data-driven storytelling and LLM analysis to inform strategic client recommendations. Standout campaigns included Inkhouse partnering with AI companies Anaconda, Inc., Blaize, Forter, GetReal, Pigment, and Poolside, as well as Derris executing high-profile celebrity styling for Bombas on the Met Gala red carpet. The agency also supported clients with cross-channel activations, media strategy, and influencer engagement to amplify brand impact. Orchestra advanced its internal culture through initiatives like the Original Score speaker series and a new collaborative office space in New York, enabling cross-team collaboration. These efforts highlight Orchestra’s ability to combine strategic insight, cultural relevance, and tangible results for clients while fostering an innovative internal environment.

Leadership team: 

Jonathan Rosen, CEO

Jesse Derris, President

Valerie Berlin, Executive Chair

Thaly Germain, Chief Culture Officer

Louis-Philippe Cavallo, Chief Financial Officer

Christian Vollerslev, Chief Operating Officer

Julia Debo, Chief of Staff

Lisa Bubbers, Chief Brand Officer

Ben Worthen, Chief Product Officer

Notable clients:

Cava, Databricks, Raytheon, Xerox, Google, Netflix, Reformation, PUMA, 92NY, Airtable, Alexander Wang, Apple, Bill & Melinda Gates Foundation, Singapore Airlines, Marriott, LA Tourism, Lincoln Center, Hispanic Federation, SisterSong, Brookfield, Nike, The Whitney Museum of American Art, The New Commonwealth Fund, Athleta, Warby Parker, the Flatiron Building, the Washington Commanders, SoftBank, Bunkhouse Group, INNESS, Graduate Hotels, rhode, Supergoop!

New clients: 

Major League Baseball (USA), Novo Nordisk (USA), Z Supply, The Swatch Group

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