Optimist Consulting is a fully integrated agency based in New York, specializing in real estate, hospitality, and luxury goods. The agency partners with both emerging and established luxury brands, helping them craft culturally resonant campaigns that elevate perception and drive engagement. Over the past year, the agency expanded into hospitality with a project in Costa Rica blending sustainability, design, and luxury, and fortified its digital and paid media capabilities to meet evolving client needs. Standout initiatives included a high-impact campaign that transformed a central NYC neighborhood into a cultural and commercial destination. The agency also led ongoing celebrity strategy and engagement for Boucheron, highlighted by campaigns featuring Colman Domingo during NYFW and awards season. In addition, Optimist Consulting delivered media visibility for clients such as Audemars Piguet, Material Good, Madison Avenue Couture, and high-profile luxury residential developments. Leadership continues to build its own brand as a thought leader in luxury, urban development, and design while fostering a creative, collaborative, and curiosity-driven internal culture that drives innovative results.

Leadership team: 

Scott Cooke, Partner & Co-Founder

Leslie LeCount, Partner & Co-Founder

Paul Lerner, Partner & Co-Founder

Notable clients:

Audemars Piguet, Boucheron, Central Park, Swire Properties, including the Mandarin Oriental Brickell, RXR Realty, Waldorf Astoria New York, The Core Club

New clients: 

Reserva Conchal Costa Rica, Brooklyn Tower, Mandarin Oriental Beverly Hills, Rosewood Residences Beverly Hills, Rosewood Turtle Creek, TX, One Wall Street/Printemps, The New York Philharmonic