Nike Communications is an independently owned, full-service communications agency behind some of the world’s most revered and recognizable brands. With over 40 years of experience, the agency builds communities, drives growth, and creates lasting brand impact through strategic campaigns. Over the past year, Nike Communications executed high-profile campaigns across beverage, hospitality, and culinary sectors. Highlights include the St-Germain “Spritz Up Your Summer” campaign, featuring a long-form video with Sophie Turner; the launch of Four Seasons Hotels and Resorts’ first global entertainment collaboration with HBO tied to The White Lotus; and crisis communications for Caruso’s Palisades Village following the LA wildfires. In the culinary space, the agency guided Eleven Madison Park and Daniel Humm Hospitality through a global brand evolution and repositioning of Chef Daniel Humm, and led the launch of COQODAQ for Gracious Hospitality, as well as onboarding new hospitality clients such as 55 Hospitality, The Oberon Group, Mother Wolf Group, and Good People Group. Building on its growing social media expertise, Nike Communications oversaw amfAR’s Cannes Gala coverage, delivering real-time content across channels.

Leadership team: 

Nina Kaminer, President & Founder

Abby Vinyard O'Melia, Executive Vice President

Bernice Kwok-Gabel, Chief Brand Officer, Principal

Ross Matsubara, Senior Vice President, Spirits/Style Director

Felicia Kwong, Senior Vice President, Spirits/Culinary

Matthew Smith, Vice President, Wine, Home, and Design

Kendall Maldonado, Vice President, Travel & Hospitality

Brian Boye, Vice President, Lifestyle

Erin Jaffe, Vice President, Spirits & Wine

Gina Cannon, Vice President, Corporate Communications/Lifestyle

Randall Ryles, Vice President, Digital

Johnny Ubri-Cardona, Vice President, Spirits

Cindy Plotts, Chief Talent and Culture Officer

Shaneeza Balgobin, Chief Financial Officer

Martinique Brown, Director, Diversity, Equity & Inclusion

Notable clients:

Bacardi Limited, Baccarat, Caruso, Constellation Luxury Wine Portfolio, Gracious Hospitality Group, Eleven Madison Park, Leica, McIntosh, Panerai, Rosewood Hotels & Resorts, Shutters, Six Senses, Wheels Up

New clients: 

55 Hospitality, A by AMC Cookware, amFAR Cannes Gala, Angel’s Envy, Drop of Sunshine, Four Seasons, Frette, Good People Group, INDAY, Lemme, Mother Wolf, Nili Lotan, OMEGA, The Oberon Group, Peter Millar, Rosewood Mandarina, Silversea, TUNL, Veronica Beard