Negri Firman is an international luxury communication and marketing agency with offices in Milan, New York, Los Angeles, and London, working globally through a trusted network of partners. Over the past year, the agency delivered high-impact campaigns across fashion, beauty, design, hospitality, and purpose-driven initiatives. Highlights include sensorial installations for Aesop during Milan Design Week, experiential campaigns for Lacoste Eyewear at the Miami Open and Roland Garros, the 70th Anniversary celebration of Colnago, and immersive experiences for Maison Margiela Fragrances in St. Moritz. Purpose-driven projects included Cash & Rocket, a charity car tour supporting women driving social change, and the Black Carpet Awards, spotlighting BIPOC talent in fashion. Negri Firman showcased its expertise in bringing Italian brands to international audiences through high-profile activations, including the Minuto Bauli opening in Union Square and the Italy on Madison three-day celebration in New York. In sum, the agency produced more than 200 events worldwide this year, each designed to immerse audiences in client stories and create meaningful audience engagement.

Leadership team: 

Silvia Negri Firman, Founder & Creative Director

Leonardo Guagenti, CEO

Ottavio Gallone, Managing Director of Negri Firman Milan

Sara Massarotto, VP of Communications, Negri Firman United States

Catherine Bowman, Managing Director of Negri Firman London

Notable clients:

Aesop, Amouage, Clive Christian, Diptyque, Calvin Klein eyewear, Ferragamo eyewear, Lacoste eyewear, Baglietto, Miele, Dalai Lama, AMREF, Black Carpets Awards, Premiata, Odissì, Lanerossi, Augustus Hotel & Resort

New clients: 

Park Hyatt Milano, Torlowei, Minuto Bauli, Maison Margiela Fragrances, Viktor & Rolf Fragrances, Rubinetteria Stella, Cash & Rocket, Fondazione ITS, Italian Trade Agency