Moxie Strategies utilizes an integrated approach to deliver high-impact campaigns across healthcare, energy, labor, technology, and advocacy. Since opening their doors in April 2024, the agency has expanded its offices to New Jersey and New York and built a diverse, multidisciplinary team grounded in equity, transparency, and shared ownership. In its inaugural year, the agency led landmark initiatives including safeguarding New York’s CDPAP program for the Alliance to Protect Home Care, advancing Suffolk County’s Proposition 2 with The Nature Conservancy, and providing strategic counsel for Horizon Blue Cross Blue Shield, Capital Health, and Centering Healthcare Institute. The agency also supported labor and advocacy clients, shaping public policy, elevating critical issues, and managing complex communications challenges with precision and creativity.. By fostering a culture of innovation, collaboration, and responsibility, Moxie empowers its team to deliver strategic counsel and results for clients navigating high-stakes issues.

Leadership team: 

Maggie Moran, Founder & CEO

Jeannine Frisby LaRue, Partner

Tommy Meara, Partner

Megan Cryan, NJ State President & Executive Vice President of Public Affairs

Pearl Gabel, Executive Vice President of Creative & Content

Joe Libutti, Senior Vice President of Research & Analytics

Hira Shaikh, Senior Vice President of Client Management

Sam Berman, Senior Vice President of Campaigns

Katy Zielinski, Senior Vice President of Public Affairs

Tara Franco, Executive Vice President of Finance & HR

Notable clients:

Alliance to Protect Home Care, Audible, Capital Health, CCA Metro, Centering Healthcare Institute, Central Hudson Gas & Electric, FirstEnergy, Choose New Jersey, Laborers’ International Union of North America, New York League of Conservation Voters, Robert Wood Johnson Foundation, The Nature Conservancy, Carpenter Contractor Alliance of Metropolitan New York, Greater New York Laborers-Employers Cooperation and Education Trust

New clients: 

Anbaric Development Partners, Horizon Blue Cross Blue Shield of New Jersey, New York City District Council of Carpenters, Cirrus Real Estate Partners, Building Decarbonization Coalition, Quanta Services, Constellation Energy Generation LLC