The PR Net 100, 2025: MikeWorldWide

The PR Net 100 2025 MikeWorldWide

MikeWorldWide (MWW) is a leading firm built on the belief that reputation is a strategic asset. Over the past year, the agency executed standout campaigns for the WNBA, driving storytelling around equity and excellence; Red Lobster, ensuring clarity and stakeholder trust during complex operational changes; and Lineage, the world’s largest temperature-controlled warehouse REIT, transforming its IPO into a compelling story across top-tier media. The agency also launched PRISMA™, a proprietary AI platform that leverages machine learning, generative AI, and behavioral analytics to enhance research, insight development, content creation, and performance optimization across campaigns. MWW also expanded its capabilities with the acquisition of Berk Communications, creating the largest sports and entertainment practice in the U.S. and strengthening its reach in lifestyle and consumer sectors. With a team of 200+ professionals across EMEA, LATAM, and North America, MWW combines deep media expertise, AI-driven insights, and cultural fluency to build, protect, and activate reputation capital for its clients. 

Leadership team: 

Michael Kempner, Founder & CEO

Bret Werner, President

Carreen Winters, President of Reputation

Patrick Resk, Chief Financial Officer

Jessica Torres-Soto, Chief People Officer

Chris Newkirk, Chief Creative Officer

Megan Hueter, EVP of Digital Strategy & Innovation

Notable clients:

FanDuel, Nikon, The Kentucky Derby, Deloitte, Dairy Queen, Subaru, FAGE

New clients: 

Dominion Energy, Warner Brothers, Primo Brands

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