Magrino is a leading lifestyle PR agency headquartered in New York City, with senior staff across the country. Over the past year, the agency executed high-impact campaigns for a range of clients. Magrino managed the PR strategy for Martha Stewart’s milestone 100th book, Martha: The Cookbook, alongside the launch of her Netflix documentary, coordinating VIP events, broadcast media appearances, and top-tier print coverage. For Poppi, Magrino supported a New York Fashion Week experiential pop-up for the brand’s Cherry Cola flavor, managing press relations, influencer engagement, and media storytelling. Omni Hotels & Resorts turned to Magrino to launch Blitzen’s Bar across 13 properties, where the agency executed media and influencer campaigns, launch events, and strategic outreach to drive brand awareness and on-premise sales. Magrino also partnered with TÖST Beverages for Dry January, implementing multi-channel press, sampling, and influencer strategies to highlight the brand as a leading non-alcoholic beverage choice. Through an integrated approach, Magrino consistently amplifies brand visibility, drives cultural relevance, and creates measurable impact for its clients.

Leadership team: 

Susan Magrino, Chairman & CEO

Allyn Magrino, President

Chris Walters, Executive Vice President

Mary Ogushwitz, Executive Vice President

Bailey Longcore, Senior Vice President

David Mandler, Senior Vice President

Notable clients:

Martha Stewart, Sur La Table, America’s Test Kitchen, Brunch with Babs, California Closets, Kips Bay Decorator Show House (New York, Palm Beach, Dallas), New York Public Library (Library Lions Gala and Library Lunch), Chateau D'Esclans / Whispering Angel, Copper Cane, illy, Casa de Campo Resorts & Villas, Kohler, Wisconsin, Lotte New York Palace, The Ritz-Carlton, Grand Cayman, Ritz Carlton NoMad, The Venetian Resort Las Vegas

New clients: 

Virgin Voyages, Cymbiotika, Armand de Brignac (Ace of Spades), The Belgrove Resort & Spa, West Palm Beach & The Dutchman’s Pipe, Evelyn & Bobbie, The Hutton Hotel, Life is Good, Lyre’s, Grand Hotel Imperiale, Watskin, House of Nine, Crossroads Hotel Kansas City, Detroit Foundation Hotel, Hotel Haya, Tampa, Hotel Heron, Alexandria