The PR Net 100, 2025: MMGY

The PR Net 100 2025 MMGY

MMGY is a global travel and hospitality marketing agency specializing in public relations, social, and experiential marketing with a fully integrated approach. Over the past year, MMGY executed major campaigns including the launch of The National WWII Museum’s Liberation Pavilion and Costa Rica’s “More Essential Than Ever” brand campaign, which also helped secure Costa Rica as Travel + Leisure’s 2025 Destination of the Year. The agency added notable new clients including I Love NY, Bermuda Tourism, and Visit Zurich, further expanding its representation of top state and international tourism destinations. MMGY facilitated Bermuda as the location for two Sports Illustrated Swimsuit Issue covers and created innovative partnerships, such as Apple Vacations’ Pages in Paradise program with Belletrist Book Club and Penguin Random House, promoted by Emma Roberts. The agency also managed sensitive campaigns for AlUla, Tourism Northern Territory, Tourism Western Australia, and Visit Rwanda, and supported clients through crisis communications for natural disasters including the Los Angeles wildfires and hurricanes Helene and Milton, guiding these destinations through recovery with thoughtful communications strategies.

Leadership team: 

Julie Freeman, EVP, PR, Americas

Julie Averay Cuesta, EVP, International Marketing & Communications

Lauren Kaufman, Managing Director, PR, North America

Maite Conway, Managing Director, International Marketing & Communications

Andrea Braunstein, SVP & Director of Crisis Communications

Maggie LaCasse, SVP & Director of Partnerships

Derek Klaus, SVP, PR & Communications

Natalia Dowling-Kennedy, SVP of PR, EMEA

Notable clients:

Amtrak, Apple Leisure Group, AlUla, Aurora Expeditions, Brand USA, British Virgin Islands Tourist Board, Borgata Hotel Casino & Spa, City Experiences, Concord Hospitality, Discover Puerto Rico (UK only), Exodus, Las Vegas Convention & Visitors Authority, New York Marriott Marquis, Oceania Cruises, Scandinavian Airlines, Tourism Northern Territory, Tourism Western Australia, Travel Texas, Visit Atlantic City, Visit California, Visit Corpus Christi, Visit Costa Rica, Visit Dallas, Visit Greater Palm Springs, Visit Rwanda, Visit St. Pete/Clearwater

New clients: 

Arkansas Tourism, Bermuda Tourism, I Love NY, Visit Frisco, Visit La Paz, Visit Pensacola, Visit Williamsburg, Visit Zurich, St. Joe Hotels & Resorts

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