LaForce is an independent marketing communications agency based in New York City, representing top brands across fashion and retail, beauty, food and beverage, consumer technology, lifestyle, wellness, travel, and hospitality. This year marked a transformative chapter for the agency, highlighted by a full rebrand and the opening of a new Chelsea office designed for enhanced collaboration. Key initiatives included Tinder’s “Green Flags” study with a launch party featuring Harry Jowsey, and Moët & Chandon’s “Toast for a Cause” at the Golden Globes. The agency also executed Uber’s Delta SkyMiles partnership announcement with a celebrity-hosted Atlanta launch, SheaMoisture’s Caribbean celebration honoring Black women and culture, and the Flamingo x TALEA Beer Co. “Shower Beer Collection” launch with experiential activations. Outside of client work, LaForce further strengthened its commitment to community through initiatives such as LaForce Projects, a series of exhibitions, events, and creative activations that highlight the passions and talents of emerging and established artists. 

Leadership team: 

James LaForce, Founder & CEO

Olita Mills, President

Notable clients:

Converse, Madewell, Maybelline, Moët Hennessy USA, Nike, Target, Timberland, Tinder, Uber

New clients: 

Bulova, Flamingo, Harry’s, Intuit, One & Only