JBC is a communications agency specializing in strategic storytelling, affiliate marketing, and integrated campaigns for purpose-led brands. Over the past year, the agency expanded its portfolio with significant new client growth while strengthening long-term partnerships across wellness, sustainability, and consumer-focused sectors. Among the year’s highlights was JBC’s rapid support for theSkimm in securing and relaunching ReproductiveRights.gov resources, ensuring continued public access to vital healthcare information for millions of women nationwide. The team also drove influencer-led activations to boost visibility for purpose-led brands, while strategic talent collaborations and curated content partnerships amplified reach, strengthened audience connections, and reinforced clients’ leadership in their categories. JBC’s affiliate marketing division has become a key driver of client impact, combining scalable strategies with traditional media relations to deliver culturally resonant results. Beyond client work, the agency invests deeply in its people through mentorship, professional development, and employee-led initiatives focused on sustainability, diversity, and innovation.

Leadership team: 

Jennifer Bett Meyer, President & Founder 

Melissa Conner, Partner & Managing Director

Notable clients:

Olipop, Dermalogica, Fashionphile, Filson, Grove Collaborative, Nuuly, Recess, Petite Plume, Sloomoo Institute, Tecovas, The Honest Company, theSkimm, UrbanStems

New clients: 

Air Company, Cadence OTC, Cann, CCRM NY, charity: water, Daydream, Evereden, Faherty, Frank & Eileen, Juliet, Parker Thatch, Rael, Sky Zone