Infinity Creative Agency (ICA), based in Los Angeles and New York, is a leader in integrated brand marketing and talent representation, celebrating 10 years of creating culturally resonant campaigns in fashion, beauty, and lifestyle. Through its ICA Talent arm, the agency manages high-profile names such as Sofia Richie, Jasmine Tookes, Josephine Skriver, Elsa Hosk, celebrity makeup artist Leah Darcy and more, who play a central role in bringing ICA campaigns to life. Over the past year, such standout initiatives included campaigns for Prada Beauty, Equinox, Cult Gaia, and Valentino Beauty, combining talent partnerships, immersive experiences, and influencer activations to elevate brand presence and engagement. The agency amplified the launch of Prada Beauty’s Pradascope Mascara, supported Equinox’s ambassador program to cultivate influential voices, and guided Betsey Johnson’s collaboration with the Elton John AIDS Foundation, celebrating inclusivity and community engagement. ICA also orchestrated global activations for Amazon and Sephora, showcasing the agency’s expertise in creator-driven storytelling. Beyond campaigns, ICA fosters ongoing industry thought leadership and signature initiatives, including immersive talent collaborations and experience-driven activations.
Leadership team:
Adee Drexler, Founder & CEO
Ali Valenti, Managing Partner
Fallyn Valenti, Managing Partner
Notable clients:
Amazon Influencer Program, Amazon Fashion, Alo + Alo Beauty, Banana Republic, Coach, Cult Gaia, Equinox, Simkhai, Patou, Prada Beauty, Malone Souliers, Reebok, Saie Beauty, Tatcha, Valentino Beauty, Equinox, Amazon, Sofia Richie, Elsa Hosk, Jasmine Tookes. Notable client campaigns and partnerships include: Banana Republic x Patrick Schwarzenegger for White Lotus, Sofia Richie Grainge for Amazon Essentials, Cult Gaia and GAP, Sofia Richie Grainge for Prada Beauty and David Yurman, Madelyn Cline for Tommy Hilfiger, Paris Hilton for Living Proof, Sabrina Carpenter for Prada Beauty, SZA for QUAY, Angel Reese for Amazon, Suni Lee + Stephanie Shepherd for Tatcha, Olivia Palermo for Amazon Luxury, GUIZIO x Puma, GUIZIO x QUAY, Charli XCX for Valentino Beauty
New clients:
Alo Wellness Club, Adina Reyter, Chris McMillian, DL 1961, Lala Cafe, Leo Lin, Facile Skin, The Tox, Peter Thomas Roth, Kristin Ess Hair, Hourglass, Sephora, Laura Mercier Projects
