Imagine PR is a boutique agency specializing in luxury travel, hospitality, and lifestyle. Over the past year, the agency expanded its portfolio with standout projects, including the relaunch of Spier Fine Farm in Southern Africa, the global tour offerings of Untamed Travelling, and the debut of Pensione America on the Italian Riviera. Imagine PR also executed high-impact collaborations, such as partnering Singita with Industrie Africa to highlight sustainable African luxury, culminating in a global showcase at New York Fashion Week. The agency drove culturally resonant storytelling for Walk Japan, promoting the Michinoku Coastal Trail and supporting tsunami recovery efforts, and introduced Violino D’Oro in Venice, emphasizing craftsmanship and heritage in a competitive hotel market. Press trips and experiential activations, including Sky Lagoon’s Skjól Ritual in Iceland, led to authentic media coverage that balanced AI-generated content with firsthand experiences. Imagine PR also prioritizes industry leadership and connection through curated roundtables and thought-leader gatherings, fostering dialogue and innovation across travel and hospitality sectors. 

Leadership team: 

Gabriele Sappok, Founder & Partner

Andreas Sappok, Managing Partner

Elizabeth Messina, Senior Director

Notable clients:

Collezione Em, Italy; The Singular Hotels, Chile; Quasar, Galapagos & Chile; Hotel Indigo Bali Seminyak, Indonesia; YTL Hotels, Asia & Europe; ThirdHome, Worldwide; The Broadway Collection, USA; Singita, Africa; Ellerman House, South Africa; Saxon Hotel Villas & Spa, South Africa; Tswalu, South Africa; Natural Selection Safaris, Southern Africa; Higashiyama, a Ritz-Carlton Reserve, Japan; Mandapa, a Ritz-Carlton Reserve, Indonesia; The Ritz-Carlton, Kuala Lumpur, Malaysia; The Ritz-Carlton, Koh Samui, Thailand; Fregate Island, Seychelles; Baros & Milaidhoo, Maldives; Beach Enclave, Turks & Caicos, W Algarve, Portugal; Forsthofgut, Austria, Cape Of Sense, Italy

New clients: 

Spier Fine Farm, South Africa; Untamed Travelling, worldwide; Tschuggen Collection, Switzerland, Segera, Kenya; M House, Turks & Caicos; Steyn City by Saxon, Hotel Brunelleschi & Pensione America, Italy, MJ The Musical