The PR Net 100, 2025: Hustle&Co.

The PR Net 100 2025 Hustle and Co

Hustle&Co. is a woman-owned PR collective with teams in Los Angeles, New York, and South Florida, known for translating culture into compelling brand narratives. Over the past year, the agency led standout campaigns across music, entertainment, and consumer tech, including Sony Electronics’ For The Music initiative, which activated custom partnerships with top artists and amplified fan engagement nationwide. Hustle&Co. supported Vibee, Live Nation’s music-led destination experience, delivering immersive events with some of the world’s largest artists and elevating the brand as a premier VIP festival provider. The agency also helped Serato drive adoption of new product integrations and spotlight its Women to the Front program, amplifying female DJ talent through strategic campaigns, and executed high-impact influencer campaigns for clients like Influence Media Partners, managing a strategic partnership with DJ Khaled. For the LA Art Show’s 30th anniversary, Hustle&Co. guided communications during wildfire recovery, integrating charity partnerships, free admissions for frontline workers, and a retrospective honoring artists affected by the fires. H&C also contributed to community resilience through the LA Strong Communications Coalition, providing pro bono PR support to small businesses impacted by wildfires.

Leadership team: 

Jenn DeMartino Callister, Founder & CEO

Emily Bender, VP

Notable clients:

Serato, Vibee, The LA Art Show

New clients: 

American High, Bandcamp, Bandsintown, EARPEACE, Netflix, Rythm, Sony Electronics

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