Havas Formula is a dynamic integrated agency specializing in building brand reputations and consistently delivering campaigns that elevate client visibility and impact. Highlights from the past year include the launch of Annex Experience, a cultural experience sub-agency focused on engaging Gen Z and Gen Alpha audiences through digital-forward, culturally resonant activations. Havas Formula also introduced The Dash, a cross-platform dashboard that provides clients with real-time insights across earned, experiential, influencer, and paid media efforts, streamlining integrated team collaboration. Internally, the agency strengthened its culture and capabilities through programs like 4x4, MOSAIC, and Havas Element, fostering creativity, inclusivity, and design-forward storytelling across campaigns. These and other talent development initiatives enabled the agency to deliver standout campaigns for clients, including Dr Pepper’s Football Fit program, Progressive’s Un-Become Your Parents in Paris campaign, and Chase’s back-to-school fraud prevention outreach—blending cultural insight with strategic execution to maximize reach and resonance.

Leadership team: 

Dara Busch, CEO

Alexis Anderson, President (PR)

Jarrod Walpert, Chief Creative Officer

Alexis McCance, CFO

Adrienne Cadena, CEO (Experiential)

John Marchini, President (Experiential)

Victoria Rodriquez, President Field Marketing

Emily Porter, Chief Growth & Marketing Officer

Notable clients:

Jaguar Land Rover, Panda Express, JPMorgan Chase, Red Lobster, Coffee Bean & Tea Leaf, Progressive, Apple, Norwegian Cruise Line, REMAX, Cox Automotive, Shure, Fresh Del Monte, Brooks Running, Heineken, Nespresso, T-Mobile

New clients: 

PayPal, Dollar Shave Club, UGG, Din Tai Fung, Paris St. Germain, Realtor.com, Tanteo, b.b.q. Chicken