The PR Net 100, 2025: HUNTER

The PR Net 100 2025 HUNTER

HUNTER is an integrated marketing communications firm with offices in New York, Los Angeles, Chicago, and London, delivering standout work across consumer, corporate, and B2B sectors. It’s been a busy year for the agency, having expanded its North American footprint, formed a strategic alliance with KWT Global, and launched Bobbie, a new influencer and creator marketing solution. On the client front, HUNTER’s integrated approach helped Amazon amplify its sustainability goals; Tequila Don Julio create a viral Super Bowl pop-up with Popeyes; and Lysol Laundry Sanitizer engage audiences through digital-first campaigns. The agency also strengthened its creative capabilities with an expanded Creative Services team and the launch of Earnie, an in-house creator space producing high-quality digital content. HUNTER’s agency culture emphasizes innovation, collaboration, and inclusion, with ERGs supporting Black, Jewish, and LGBTQ+ employees, alongside community initiatives such as its Annual Day of Service and sponsorship of industry panels for PR and diversity awareness.

Leadership team: 

Grace Leong, CEO

Gigi Garcia Russo, Chief Transformation Officer

Gabrielle Zucker, Global Chief Client Officer

Samantha Turtle, Chief Operating Officer

Samara Farber Mormar, Chief Marketing Officer

Heddy DeMaria, Chief Insights + Strategy Officer

Dena Martini Toms, Chief People Officer

Donetta Allen, Chief Influencer Officer

Michael Lamp, Chief Social + Digital Officer

Shannel Reed, DEI Manager

Notable clients:

Amazon, Benjamin Moore, Danone, Deloitte, Diageo North America, Intuit (TurboTax), IRONMAN, Kenvue, King's Hawaiian, Le Creuset, L’Oréal, Meals on Wheels America, Merck Animal Health, Meta, Mrs. T's Pierogies (Ateeco, Inc.), New Chapter, PepsiCo, Premier Nutrition Company, Reckitt, Revlon, Smithfield Foods, Sub-Zero, Wolf and Cove, TABASCO Brand, Technogym, Thai Union, Thinx, Tommy John, Ulta Beauty, Vera Bradley, The Wine Group, Zaxbys

New clients: 

Adobe, Boston Beer Co., Carmax, Kantar, Lemonati Company, Mattel, Michaels, Tatte Bakery & Cafe, Tripadvisor

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