Full Picture is a collective of entrepreneurially-minded, cross-industry experts who consistently deliver legacy-defining initiatives for clients. Over the past year, the agency executed landmark campaigns across entertainment, beauty, and social impact. The team led the strategic communications for Saturday Night Live’s 50th Anniversary, spanning the primetime NBC special, Homecoming Concert at Radio City Music Hall, and high-profile editorial coverage. The agency executed the launch of Kylie Cosmetics Skin Tint Blurring Elixir with bi-coastal activations, immersive pop-ups, and influencer partnerships. Full Picture supported the Environmental Working Group in launching a clean beauty pop-up in NYC, curating VIP experiences, media engagement, and public activations. Across sectors, the agency connects the dots in unexpected ways, amplifying client visibility and building enduring brand influence.

Leadership team: 

Desiree Gruber, Founder & CEO

Christy Welder, Chief Communications Officer

Liane Mullin Bratcher, Chief Strategy Officer

Ariel Nathanson, EVP, Executive & Brand Strategy

Anne Walls, Chief Creative Officer, Production

Bevin Lee, SVP Beauty & Lifestyle, Strategic Communications

Milan Blagojevic, SVP Talent & Entertainment, Strategic Communications

Loren O’Neill, VP Corporate & Consumer, Strategic Communications

Notable clients:

Abel Tesfaye (The Weeknd), Goldie Hawn, Heidi Klum, Isabelle Boemeke, Jennifer Lopez, Kardashian-Jenner Family, KHY, Kylie Cosmetics, Lindsey Vonn, Mielle Organics, Pritika Swarup, Safely, SharkNinja, Starr Restaurants, Tate McRae

New clients: 

Alex Cooper/Unwell, Elm Biosciences, Tracy Anderson