Factory PR is a dynamic communications and digital agency with offices in New York, Los Angeles, and a satellite in Miami, known for shaping culture and driving impact across fashion, beauty, lifestyle, and tech. Over the past year, the agency strengthened its client roster with new wins across fashion, beauty, and tech, while continuing to grow its national presence and executive visibility. Campaign highlights include the 21SEEDS x The O.C. collaboration, which paired media blitzes and influencer activations with actress Rachel Bilson; the U.S. launch of GU through events and media partnerships; immersive activations for IKEA’s Sleepeasy in NYC and Art Basel Miami Beach; and ongoing brand elevation for Loop Earplugs. Factory PR has also expanded its thought leadership through initiatives like Transformative Talks and Focus Groups, providing real-time cultural insights for clients and internal strategy. At its core, Factory PR fosters a collaborative team culture, investing in professional development, mentorship, and DEI initiatives to ensure inclusivity and innovation across its workforce.

Leadership team: 

Mark Silver, Founder

Rose Swarbrick, Managing Partner

Eef Vicca, Sr. Vice President of Tech

Kelly Gardiner, Associate Vice President of Tech

Stacy Roman, Sr. Vice President of Fashion

Liz Franco Hill, Sr. Vice President of Beauty

Notable clients:

21SEEDS, ASOS, GU, Luxottica (Ray-Ban, Persol, Arnette, Prada, Giorgio Armani), Elizabeth Arden, Dr. Dennis Gross, Parlux Ltd. (Better World Fragrance House, Billie Eilish, Paris Hilton, Kenneth Cole, Vince Camuto, The Shop), IKEA, Tomorrowland, Loop Earplugs

New clients: 

Dr. Dennis Gross, Octave, OH Chat, WorldSprings, J.Lindeberg