FITZ & CO is a leading art and culture communications agency, providing strategic counsel and innovative public relations and marketing services to museums, galleries, and luxury and hospitality brands worldwide. Celebrating its 30th anniversary in 2025, the agency has expanded its global presence to cities including Beijing, Bangkok, Nanjing, and Jeddah, while strengthening its footprint in cultural hubs such as London, Los Angeles, Miami, New York, and Seoul. Over the past year, FITZ & CO has guided clients through the evolving landscape of digital art and technology, including convening the first Digital Canvas Summit to explore the future of digital art in museums. Additionally, the agency led the launch of Art Basel’s Digital Art Council, positioning the fair as a global leader in digital art through curated programming, strategic partnerships, and content development. FITZ & CO continued to deliver the high-impact client work they’re known for, including strategic social media storytelling for BMW Group Culture during Art Basel Basel, the international PR campaign for Dib Bangkok, and media visibility for the Norton Museum of Art.

Leadership team: 

Sara Fitzmaurice, Founder & CEO

Yun Lee, Vice President

Elizabeth McNamara, Director

Kat Harding, Director

Notable clients:

Art Basel, ATHR Gallery, BMW, Jewel, Kiaf Seoul (Korea International Art Fair), Norton Museum of Art, TAEX, Toledo Museum of Art, Tulsa Artist Fellowship, University of California San Diego

New clients: 

Arab Bank, Dib Bangkok, Korean Pavilion at the Venice Architecture Biennale, Shanghai Tang, Wallace Chan