The PR Net 100, 2025: Droese Public Relations

The PR Net 100 2025 Droese Public Relations

Droese Public Relations (DPR) is a full-service PR firm based in Dallas, Texas, specializing in luxury lifestyle, fashion, travel, design, hospitality, and entertainment. The agency helps national and international brands build visibility, influence, and cultural relevance through strategic campaigns, impactful events, product seeding, and revenue-driving partnerships. Over the past year, DPR elevated Texas on the national stage, leading high-profile campaigns such as Prada’s Dallas store opening, Lucchese Bootmaker’s positioning as a leader in luxury Western fashion, Lela Rose Ranch’s boutique launch, and the milestone 25th TWOxTWO Gala for AIDS and Art, which raised over $10.2 million in a single night. DPR has also driven significant media exposure and influencer engagement, securing hundreds of placements for brands including Leatherology, O2 Dallas, and Kástra Elión Vodka. The agency combines creative storytelling with strategic outreach, producing standout events such as Lucchese’s Texas Heritage Dinner and Kástra Elión’s Chief Martini Officer campaign, which invited mixologists to compete to create a signature cocktail to earn a brand ambassador title and a trip to Greece. Overall, DPR’s campaigns generate substantial impressions and measurable business results, while also fostering deep relationships with editors, producers, and tastemakers.

Leadership team: 

Suzanne Droese, Founder & Principal

Kaley Surman, Head of PR

Macye Marshall, Director of Special Projects

Notable clients:

Lucchese Bootmaker (National), Bowie House, Auberge Resorts Collection (National), The Knox, Auberge Resorts Collection (upcoming opening in Dallas), Gucci (Regional), Costa Palmas (Regional), Casa Dragones Tequila (Select National and Regional + Texas), Kástra Elión Vodka (National), Leatherology (National), Bachendorf’s (Regional and National), O2 Dallas (Regional), Bricks and Horses at Bowie House (National)

New clients: 

Prada (Texas Opening), Lela Rose (Regional), ME+EM (Regional), Sachin & Babi (Regional), Avenue 8 Cocktails (National), Flora Code (National), You Are Here + Jo Latham Jewelry (Regional), Marla Aaron Jewelry and Kick Pleat (Regional), Savannah Friedkin Jewelry (Regional), The Terminal at Katy Trail Dallas (Regional), Cattle Baron’s Ball Dallas (National)

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