The PR Net 100, 2025: Dreamday

The PR Net 100 2025 Dreamday

Dreamday is an award-winning agency pioneering the “Performance PR” model, blending traditional PR with affiliate marketing to deliver measurable, data-driven outcomes. The agency helps cult-favorite brands like Our Place, Ritual, The Bouqs, Brightland, Fly By Jing, FabFitFun, Quince, ILIA, Goop, Ring Concierge, LARQ, SET Active, and Glamnetic grow and thrive across lifestyle, beauty, wellness, and consumer categories. Over the past year, Dreamday experienced record growth, doubling its client roster to over 30 accounts, expanding the team, and investing in leadership and infrastructure to support scale. The agency delivers results that go beyond headlines, securing top-tier press coverage while driving significant affiliate revenue, as seen in standout campaigns for ILIA, The Bouqs, and Quince. Dreamday bridges storytelling and performance, providing thought leadership through events, podcasts, and a Substack newsletter, The Founder Flow. The agency also prioritizes community impact through philanthropic partnerships, including multi-year support for Boys & Girls Clubs of America. 

Leadership team: 

Lauren Kleinman, Founder & CEO

Lauren Sprung, EVP of Operations

Taylor Osumi, SVP

Jake Leganski, VP of Affiliate

Notable clients:

Goop, ILIA, Ritual, Quince, Dieux, The Bouqs, FabFitFun, Ring Concierge

New clients: 

Quince, KORA Organics, SET Active, Bobbie, DIBS, REEF, Back to Nature, Loved01, Mane

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