Day One has pioneered the modern earned creative agency, guiding brands to reach and connect with the next generation of consumers. By understanding emerging consumer trends and youth culture, Day One helps clients connect fan truths with brand truths. Initiatives like Group Chat, an on-demand Gen Z focus group, provide real-time insights that inform client work, new business, and editorial content. The launch of Day One Creator Studio enables the agency to produce social content at the speed of culture for clients like Chipotle and Converse. Day One expanded its portfolio with new creative AOR relationships, including Pacifico and Groupe SEB, while deepening work with e.l.f. Beauty, Amazon, Nike, and Canada Goose. Notable campaigns included the Chipotle Boorito costume collection, Amex Gold x LUAR NYFW collaboration, and e.l.f. Beauty’s pioneering Indy 500 sponsorship. The agency’s DEI initiatives are central to its culture, fostering an inclusive workplace and ensuring diverse perspectives across teams and leadership. Collectively, these efforts demonstrate Day One’s ability to drive cultural relevance, innovation, and measurable impact for clients across industries.

Leadership team: 

Josh Rosenberg, CEO & Co-Founder

Brad Laney, President & Co-Founder

Rob Longert, Managing Partner & Co-Founder

Jamie Falkowski, Chief Creative Officer & Partner

Fiza Gujaran, EVP, Head of People, Culture and Diversity

Heather Feit, EVP, Communications

Brian Tsao, Group SVP, Brand Communications

Daniel Lustig, Group Creative Director

Tim Clarke, Group SVP, Story

Gillian Kushner, Group SVP, Brand

Jordan Stone, Group SVP, Story

Jiffy Iuen, Group SVP, Day One Studios

Notable clients:

Amazon, American Express, Calm, Converse, Chipotle Mexican Grill, e.l.f. Beauty, Ferrara Candy Co., Hot Pockets, Lyft, Nike, Yahoo

New clients: 

Canada Goose, Groupe SEB (All Clad, Rowenta, T-fal), Pacific