The PR Net 100, 2025: Cultural Counsel
The PR Net 100 2025 Cultural Counsel

Cultural Counsel, a strategic consultancy for art, architecture, design, and culture, has achieved a number of notable milestones across high-profile client campaigns this year. The agency supported The Great Elephant Migration, a traveling herd of 100 life-sized elephant sculptures benefiting Indigenous and community-led conservation efforts in India. It also helped Felix Art Fair in Los Angeles navigate challenges during the January 2025 wildfires, spearheading press outreach as well as coordinating a fundraising initiative, which drove strong attendance and sales. In historic cultural work, Cultural Counsel announced the land-transfer agreement for Sugarloaf Mound in St. Louis, generating extensive coverage that advanced the preservation of this sacred Indigenous site. In architecture and real estate, the agency expanded its client roster with 262 Fifth Avenue, Floating Museum, nARCHITECTS, and Neutral, while continuing municipal partnerships as agency of record for the City of Miami Beach, communications partner for the Boston Mayor's Office of Arts and Culture, and supporting the Pittsburgh Cultural Trust. Other highlights include campaigns for the Morgan Library & Museum centennial, the Charles H. Wright Museum of African American History, and immersive projects like Fight for America!, all of which earned top-tier media coverage.

Leadership team: 

Adam Abdalla, President & Founder

Hunter Braithwaite, Senior Vice President

Ed Winstead, Senior Vice President

Ali Rigo, Senior Director

Caterina Berardi, Director

Adam Mrlik, Associate Director

Allison Brainard, Associate Director

Sadie Dame, Associate Director

Notable clients:

Art Dealers Association of America (ADAA), Charles H. Wright Museum of African American History, City of Boston Mayor's Office, City of Miami Beach, Columbus Museum of Art, Contemporary Arts Museum Houston (CAMH), Counterpublic Triennial, Creative Time, Dallas Art Fair, Doyle Auctions, Elephant Family, Headington Companies, Independent Curators International, Jack Blanton Museum of Art, Kate Capshaw, Morgan Library & Museum, Museum of Contemporary Art, North Miami (MOCA North Miami), New Art Dealers Alliance (NADA), Onassis ONX, Perez Art Museum Miami (PAMM), Pittsburgh Cultural Trust, Reliance Industries Ltd., ReMuseum, South Arts, Storefront for Art and Architecture, Teiger Foundation, The Bronx Museum of the Arts, Times Square Arts, United States Artists

New clients: 

Medina Triennial, Neutral, Sky High Farm, Five Points 262 Project LLC, Floating Museum, Sugar, Sugar Festival at Domino Park, SoMad, Ringling Museum, Inter, American Academy of Arts and Letters, American Vicarious, Art for Change, Empty Gallery, M+, Third Born, Mak Center for Art and Architecture, Rajiv Menon Gallery, The Reefline, Open Restitution Africa, Manuel Mathieu Perfume, Alfond Inn, Canada Gallery, Hannah Traore Gallery, Montclair Art Museum, New Orleans African American Museum, nArchitects

Contact The PR Net

×