Confidant is a strategic communications agency with teams in New York and Nashville, known for delivering high-impact campaigns, press events, and content that resonate across industries from tech to culinary innovation. Recent campaign work includes Shake Shack’s drive-thru expansion and support for BARK Air, the first airline designed exclusively for dogs, while new client wins include Chobani/La Colombe, Hipcamp and Amazon Music. This year, Confidant leveraged AI across PR and creative workflows, streamlining coverage reports, competitor analysis, and concept development. Research initiatives like The Cult of Everything, a study of 1,000 Americans on how niche subcultures drive brand devotion, and weekly insights through The Confidant Zeitgeist have helped clients stay culturally relevant and insert their brands into meaningful conversations. The agency also expanded its social impact initiatives, doubling its University of Alabama scholarship and internship program to support two students, launching its first Employee Resource Group, Confidant Allies, and embedding charitable giving into its culture with employee-directed donations. Confidant recently celebrated its tenth anniversary at a three-day joint NYC and Nashville offsite in Charleston, SC.

Leadership team: 

Garland Harwood, Co-Founder & Principal, New York City

Ken Byers, Co-Founder & Principal, Nashville

Notable clients:

Amazon, Sony, Shake Shack, BARK, Delta Air Lines, The Harlem Globetrotters, MadeGood

New clients: 

Chobani/La Colombe, Bridgestone’s Firestone Complete Auto Care, Hipcamp, Amazon Music, Aura, Proclaim, Fahlo, Mad Tea, Smart City Expo, Fi, Pet Life Unlimited, Midea Home Appliances, Amazon Prime & AWS