Carfrae Consulting provides strategic, hands-on guidance for luxury brands across communications, VIP services, marketing, media, and events. Highlights from the past year include the 10-year anniversary of Dr. Barbara Sturm’s hyaluronic serum and the launch of the Anti-Inflammatory Haus in NYC, a multi-day activation featuring VIP events, wellness panels, and fitness programming that brought the brand’s philosophy to life. During New York Fashion Week, the agency orchestrated a series of afterparties for Marc Jacobs, Christopher John Rogers, and Willy Chavarria, establishing memorable cultural moments for The Manner. Carfrae Consulting also guided the debut of Swiftys at The Hedges in East Hampton, creating a curated summer program that enhanced the property’s hospitality offering under new stewardship. Carfrae Consulting demonstrated its ability to combine strategic insight with refined experiential storytelling through an intimate summer dinner in partnership with Brunello Cucinelli and Wolffer Estate, carefully curating every element from concept and guest list to event production. Other notable initiatives include the launch of The Cabana Bungalow at The Colony Hotel and strategic storytelling for RH destinations such as Newport Beach, Montecito, and Palm Desert, each highlighting innovation in immersive retail and design. 

Leadership team: 

Malcolm Carfrae, Founder

Notable clients:

Dr. Barbara Sturm, RH, The Colony Hotel, Wolffer Estate, ZIMMERMANN, The Manner

New clients: 

The Hedges Inn, Tiffany & Co. (Project)